Moving Toward Evidence-Based Software Investment

Evidence-based software investment is a concept based on the idea that the software industry could succeed with a model that’s not based around designing, funding, and fulfilling individual projects – and then starting all over again.

Once we’ve hit the end of a project, does it make sense to split up the team and start anew just because some arbitrary end date has been reached? Of course not, but this is something that frequently happens, mostly because we choose a strange thing called “project” to be the primary corporate unit-of-work. This article ask why can’t we just continuously fund teams that happen to have achieved continuous achievement of measurable business value?